James Carter
Marketing Manager
james.carter@email.com • (415) 555-0142 • San Francisco, CA • linkedin.com/in/jamescarter
Summary
Results-driven Marketing Manager with 5+ years of experience designing and executing integrated campaigns across SEO/SEM, email, and social channels that consistently exceed ROAS targets and reduce CAC. Proficient in Google Analytics and CRO methodologies, translating data into actionable strategies that drive measurable pipeline growth. Proven ability to lead cross-functional teams, manage six-figure budgets, and deliver campaign results that align with business objectives.
Experience
Marketing Manager 2021 – Present
Brightwave Digital · Austin, TX
- Owned full-funnel paid and organic strategy across SEM, social, and email, achieving a 3.8x ROAS on a $600K annual ad budget while reducing CAC by 22% year-over-year.
- Led CRO initiative redesigning 12 landing pages using A/B testing and heatmap analysis, increasing average conversion rate from 2.1% to 4.6% and generating $1.2M in incremental revenue.
- Built and scaled an email marketing program to 85,000 subscribers, maintaining a 34% open rate and 6.2% CTR — 2x the industry benchmark — through segmentation and behavioral automation.
Digital Marketing Specialist 2018 – 2021
Nexlane Media Group · Dallas, TX
- Managed SEO/SEM campaigns across 6 client accounts with combined monthly spend of $280K, improving average Quality Score by 1.4 points and reducing cost-per-click by 18%.
Skills
SEO/SEM StrategyGoogle Analytics (GA4)Conversion Rate Optimization (CRO)Email Marketing & AutomationPaid Social AdvertisingROAS & CAC AnalysisCampaign Planning & Execution